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The rise of sharing : fourth-stage consumer society in Japan.

By: Contributor(s): Material type: TextOriginal language: English Publisher: Japan : International House of Japan, 2014Description: 349 páginas : : figuras, tablesContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9784924971387
Subject(s): DDC classification:
  • 23 306.0952 M685
Contents:
The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.
Summary: After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
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Holdings
Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
LIBROS - MATERIAL GENERAL SEDE URBANA General 306.0952 M685 (Browse shelf(Opens below)) Ej.:1 Available 087088
Total holds: 0

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The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.

After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.

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