The rise of sharing : fourth-stage consumer society in Japan.
Miura, Atsushi
The rise of sharing : fourth-stage consumer society in Japan. - 349 páginas : : figuras, tables.
Incluye tabla de contenido.
The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.
After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
9784924971387
Condiciones sociales
Economóa del consumo--historia--Japan
Comportamientos del consumidor--Japan
Aspectos sociales--Japan
Condiciones económicas
306.0952 / M685
The rise of sharing : fourth-stage consumer society in Japan. - 349 páginas : : figuras, tables.
Incluye tabla de contenido.
The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.
After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
9784924971387
Condiciones sociales
Economóa del consumo--historia--Japan
Comportamientos del consumidor--Japan
Aspectos sociales--Japan
Condiciones económicas
306.0952 / M685