Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth.

By:

Kingsnorth, Simon

Material type:

TextOriginal language: Spanish Publisher: New York : Kogan Page, 2019Edition: 2ª editionDescription: 1 recurso en línea (xv, 454 páginas) : ilustraciones ; 24 cmContent type:

texto

Media type:

sin mediación

Carrier type:

volumen

ISBN:

9780749484224

Subject(s):

DDC classification:

23 658.872 K55d

Summary: Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	LIBROS - MATERIAL GENERAL	SEDE URBANA General				658.872 K55d (Browse shelf(Opens below))				Ej.:1	Available (Sin Restricciones)			088967

Total holds: 0

Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.

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