Digital marketing strategy : an integrated approach to online marketing /
Kingsnorth, Simon
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - 2ª edition. - 1 recurso en línea (xv, 454 páginas) : ilustraciones ; 24 cm
Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
9780749484224
Mercadotecnia por internet
Mercadotecnia digital
Publicidad en internet
Redes sociales en mercadotecnia
Estrategia empresarial
658.872 / K55d
Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. - 2ª edition. - 1 recurso en línea (xv, 454 páginas) : ilustraciones ; 24 cm
Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
9780749484224
Mercadotecnia por internet
Mercadotecnia digital
Publicidad en internet
Redes sociales en mercadotecnia
Estrategia empresarial
658.872 / K55d