Investigación de Mercados / David A. Aaker; V, Kumar; George S Day; Fernando Roberto Pérez Vázquez.

By: Contributor(s): Material type: TextLanguage: Spanish Publisher: México : Limusa Wiley, 2003Edition: 4Description: xiv, 776 páginas : ilustraciones; tbs; grafContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 968185909-X
Subject(s): DDC classification:
  • 658.83 A111i
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