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Investigación de Mercados /

Aaker, David A.

Investigación de Mercados / David A. Aaker; V, Kumar; George S Day; Fernando Roberto Pérez Vázquez. - 4. - xiv, 776 páginas : ilustraciones; tbs; graf.

Incluye Glosario e Indice.

ISBN: 968185909-X

Subjects--Topical Terms:
MERCADEO - INVESTIGACIONES
MERCADOS
ANALISIS DE MERCADEO
COMPORTAMIENTO DEL CONSUMIDOR

Dewey Class. No.: 658.83 / A111i

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