000			01773nam a2200313 4500
005			20260828144344.0
006			a|||||r|||| 00| 0
008			230101s2023 enk||||| |||| 00| 0 eng d
020			_a9780500518960
040			_aCO-ViULL
041			_hinglés
082	0	4	_223 _a658.827 _bJ66b
100	1		_aJohnson, Michael _9165265
245	1	0	_aBranding : _bin five and a half steps / _cMichael Johnson.
250			_a1ª edición. _breimpresión
264		1	_aNew York : _bThames & Hudson, _c2023.
300			_a320 páginas : _bilustraciones, _c25 centimetros.
336			_2rdacontent _atexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
500			_aObra de referencia sobre identidad de marca y diseño gráfico, basada en la experiencia profesional del autor. Incluye ejemplos visuales y análisis de casos.
520			_aIn Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language.
650		0	_aMarcas de fábrica _93629
650		0	_aIdentidad corporativa _9165266
650		0	_aDiseño gráfico _93630
650		0	_aPublicidad
650		0	_aComunicación visual _9158284
942			_2ddc _cBK
999			_c48630 _d48630