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040			_aCO-ViULL
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082	0	4	_223 _a658.872 _bK55d
100	1		_aKingsnorth, Simon _9165259
245	1	0	_aDigital marketing strategy : _ban integrated approach to online marketing / _cSimon Kingsnorth.
250			_a2ª edition.
264		1	_aNew York : _bKogan Page, _c2019.
300			_a1 recurso en línea (xv, 454 páginas) : _bilustraciones ; _c24 cm
336			_2rdacontent _atexto _btxt
337			_2rdamedia _asin mediación _bn
338			_2rdacarrier _avolumen _bnc
520			_aOptimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
650		0	_aMercadotecnia por internet _9165260
650		0	_aMercadotecnia digital _9165261
650		0	_aPublicidad en internet _9149335
650		0	_aRedes sociales en mercadotecnia _9165262
650		0	_aEstrategia empresarial
942			_2ddc _cBK
999			_c48628 _d48628