000			02550nam a22003257i 4500
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008			240820s2019 ||||| |||| 00| 0 spa d
020			_a9789585453852
040			_aCO-ViULL _erda _bspa
041			_aInglés
082	0		_223 ed _a428 _bAH285
100	1		_aAhcar, Jaime _9162798, _eautor. _4aut
245	1	0	_aEnglish for international business.
264		1	_aSantiago de Cali : _bPontificia Universidad Javeriana, _c2019.
300			_a190 páginas ; _c24 x 17 centímetros .
336			_atexto _btxt _2rdacontent
337			_asin mediación _bn _2rdamedia
338			_avolumen _bnc _2rdacarrier
500			_aIncluye índice.
504			_aIncluye bibliografías: páginas 185-190.
505	8		_aThe business environment -- The life of an international CEO -- Culture and business --The importance of efficient cross -- cultural communication -- Internationalization theories -- Entry mode strategies -- Free trade agreements -- The case of Argentina´s Lemons -- The oil market and the OPEC -- Financial globalization -- Multinationals and foreign direct investment -- Franchising -- Coca cola: the king of marketing and distribution -- International market selection and segmentation -- The international economic system and the importance of multilateralism -- The international monetary system and the IMF --The banking system -- Financial accounting – Tax havens – Ethics and corporate social responsibility in international business – Electronic commerce: Yahoo and Alibaba – International competitiveness – Non linear text, interpretation of charts and graphs – Answer keys – Vocabulary index –References
520			_aEnglish is the principal language in international affairs and communication. Mastering it is one of the biggest challenges for the present generation of professionals. This book is aimed at those who work in international business and students of economics and management sciences, offering an accessible method for improving their level of technical English. The reader will become familiar with more than 500 related words and expressions. The book presents 24 readings and associated exercises on current and relevant issues related to international business and global developments.
650		0	_aInglés comercial _xEnseñanza superior _9162799.
650		0	_aInglés técnico _xEnseñanza superior _9162800.
650		0	_aInglés para negocios _9162801.
700	1		_aSimpson, Roger _9162802.
942			_2ddc _cBK
999			_c47935 _d47935