000 01863nam a22003257i 4500
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008 230613s2014 ||||| |||| 00| 0 spa d
020 _a9784924971387
040 _aCO-ViULL
_erda
_bspa
041 _heng
082 0 _223
_a306.0952
_bM685
100 1 _aMiura, Atsushi
_9161241,
_eautor.
_4aut
245 1 0 _aThe rise of sharing :
_bfourth-stage consumer society in Japan.
264 1 _aJapan :
_bInternational House of Japan,
_c2014.
300 _a349 páginas :
_b: figuras, tables.
336 _atexto
_btxt
_2rdacontent
337 _asin mediación
_bn
_2rdamedia
338 _avolumen
_bnc
_2rdacarrier
500 _aIncluye tabla de contenido.
505 8 _aThe four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology.
520 _aAfter the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy.
650 0 _aCondiciones sociales
_934167.
650 0 _aEconomóa del consumo
_xhistoria
_zJapan
_9161242.
650 0 _aComportamientos del consumidor
_zJapan
_9161243.
650 0 _aAspectos sociales
_zJapan
_9161244.
650 0 _aCondiciones económicas
_954946.
700 1 _aLewis, Dana,
_etraducción
_9161245.
942 _2ddc
_cBK
999 _c47573
_d47573