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_aHiebing, Roman G Jr _955785, _eautor. _4aut |
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_aComo Preparar el Exitoso Plan de Mercadotecnia / _cRoman G Jr. Hiebing; Scott W. Cooper. |
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_aMéxico : _bMcGraw-Hill, _c1992. |
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| 300 | _a326 páginas. | ||
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_atexto _btxt _2rdacontent |
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_aMERCADEO _955786. |
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_aEFECTIVIDAD ORGANIZACIONAL _9850. |
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_aCOMERCIO _955787. |
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_aCooper, Scott W. _955789. |
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