| 000 | 01234nam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 040655 | ||
| 005 | 20251030134246.0 | ||
| 007 | t| | ||
| 008 | 150107s2012 mx##################spa#d | ||
| 020 | _a9786073212458 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 041 | 0 | _aspa | |
| 043 | _amx | ||
| 082 | 0 | 4 |
_a658.8 _bK87d1 |
| 100 | 1 |
_aKotler, Philip _913970, _eautor. _4aut |
|
| 245 | 0 | 0 |
_aDirección de Marketing / _cPhilip Kotler; Kevin Lane Keller; María Astrid Mues Zepeda. translator; Guillermo Domínguez Chávez. edition. |
| 250 | _a14. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2012. |
|
| 300 |
_axxii, 655, 54 unnumbered en varias paginaciones : _b: ils a color. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
| 650 | 0 | 7 |
_aMARKETING _9149253. |
| 650 | 0 | 7 |
_aSERVICIO AL CLIENTE _9149254. |
| 650 | 0 | 7 |
_aVENTAS _xDIRECCION _9149255. |
| 650 | 0 | 7 |
_aANALISIS DE MERCADEO _9149256. |
| 700 | 1 |
_akeller, Kevin Lane _955897. |
|
| 700 | 1 |
_aMues Zepeda, María Astrid, _etranslator _9149257. |
|
| 700 | 1 |
_aDomínguez Chávez, Guillermo, _eeditor _9149258. |
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| 765 | 0 | 8 | _tSpa |
| 942 |
_2ddc _cBK |
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| 999 |
_c36818 _d36818 |
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