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_a658.8 _bI61 |
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_aArmstrong, Gary, _eautor. _4aut _913969 |
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_aIntroducción al Marketing / _cGary Armstrong; Philip Kotler; Michael Harker; Ross Brennan; Alberto Cañizal. edition. |
| 250 | _a3. | ||
| 264 | 1 |
_aMadrid : _bPearson Educación, _c2011. |
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| 300 |
_axvii, 415p : _b: ils a color; grafs. |
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_atexto _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
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_aMERCADEO _9149238. |
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_aCOMPORTAMIENTO DEL CONSUMIDOR _9149239. |
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_aINVESTIGACION DE MERCADOS _9149240. |
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_aMERCADEO POR INTERNET _9149241. |
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_aKotler, Philip _913970. |
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| 700 | 1 |
_aHarker, Michael _9149242. |
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| 700 | 1 |
_aBrennan, Ross _9149243. |
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_aCañizal, Alberto, _eeditor _9149244. |
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| 767 | 0 | 8 | _aMarketing an Introduction |
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