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_aCO-ViULL _erda _bspa |
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_a658.8342 _bS689c |
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_aSolomon, Michael R. _9149162, _eautor. _4aut |
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_aComportamiento del Consumidor / _cMichael R. Solomon; Leticia Esther Pineda Ayala. translator; Pablo Miguel Guerrero Rosas. edition. |
| 250 | _a7. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2008. |
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| 300 |
_axviii, 654p : _b: ils. |
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_atexto _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
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_aCOMPORTAMIENTO DEL CONSUMIDOR _9149163. |
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_aSERVICIO AL CLIENTE _9149164. |
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_aRELACIONES CON LOS CLIENTES _9149165. |
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_aCONSUMIDORES _xASPECTOS PSICOLOGICOS _9149166. |
| 700 | 1 |
_aPineda Ayala, Leticia Esther, _etranslator _940006. |
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| 700 | 1 |
_aGuerrero Rosas, Pablo Miguel, _eeditor _955902. |
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| 767 | 0 | 8 | _aConsumer Behavior |
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