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| 005 | 20251030134242.0 | ||
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| 008 | 150107s2012 mx##################spa#d | ||
| 020 | _a9786073214209 | ||
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_aCO-ViULL _erda _bspa |
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_aKotler, Philip _913970, _eautor. _4aut |
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_aMarketing / _cPhilipKotler; Gary Armstrong; Leticia Esther Pineda Ayala. translator; Guillermo Domínguez Chávez. edition. |
| 250 | _a14. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2012. |
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| 300 |
_axxvi, 613, 61 páginas sin numerar : _b:ils. |
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_atexto _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
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_aMERCADEO _xENSEÑANZA _957085. |
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_aANALISIS DE MERCADO _957454. |
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_aADMINISTRACION DE MERCADOS _957455. |
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_aPROMOCION DE VENTAS _957456. |
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_aArmostrong, Gary _957457. |
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_aPineda Ayala, Leticia Esther, _etranslator _940006. |
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_aDomínguez Chávez, Guillermo, _eeditor _957458. |
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