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_aWells, William _9149142, _eautor. _4aut |
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_aPublicidad : _bPrincipios y Práctica / _cWilliam Wells; Sandra Moriarty; John Burnett; María Herrero, translator,; Pablo Miguel Guerrero Rosas. edition. |
| 250 | _a7. | ||
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_aMéxico : _bPearson Educación, _c2007. |
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_axxxi, 592p : _b: ils. ; cuadros. |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
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_aPUBLICIDAD _9149143. |
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_aMoriarty, Sandra _9149146. |
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_aBurnett, John _949034. |
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_aHerrero, María, _etranslator _9149147. |
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_aGuerrero Rosas, Pablo Miguel, _eeditor _955902. |
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| 767 | 0 | 8 | _aAdvertising: Principles and Practice |
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