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_a658.8 _bM345 |
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_akotler, Philip, _eautor. _4aut _913970 |
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_aMarketing Turístico / _cPhilip Kotler; Jesús García de Madariaga Miranda, Javier Flores Zamora; John T. Bowen; James C. Makens; Alberto Cañizal. edition. |
| 250 | _a5. | ||
| 264 | 1 |
_aMadrid : _bPearson Educación, _c2011. |
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| 300 |
_axxvi, 797p : _b: ils a color. |
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_atexto _btxt _2rdacontent |
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_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía e Indice. | ||
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_aMARKETING TURISTICO _954233. |
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_aMERCADEO _957093. |
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_aPOLITICA DE PRECIOS _957094. |
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_aECONOMIA DE MERCADO _957095. |
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_aGarcía de Madariaga Miranda, Jesús _957096. |
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_aFlores Zamora, Javier _957097. |
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_aBowen, John T. _957098. |
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| 700 | 1 |
_aMakens, James C. _957099. |
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_aCañizal, Alberto, _eeditor _957100. |
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