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| 040 |
_aCO-ViULL _erda _bspa |
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| 043 | _amx | ||
| 082 | 0 | 4 |
_a658.8 _bL523a |
| 100 | 1 |
_aLehmann, Donald R. _955996, _eautor. _4aut |
|
| 245 | 0 | 0 |
_aAdministración del Producto / _cDonald R. Lehmann; Russell S. Winer; Jorge Humberto Romo Muñoz; Ricardo A. del Bosque Alayón. edition. |
| 250 | _a4. | ||
| 264 | 1 |
_aMéxico : _bMcGra-Hill, _c2007. |
|
| 300 | _axvi, 502p. | ||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye Bibliografía e Indice. | ||
| 650 | 0 | 7 |
_aMERCANCIAS _xADMINISTRACION _955997. |
| 650 | 0 | 7 |
_aSERVICIO AL CLIENTE _955998. |
| 650 | 0 | 7 |
_aADMINISTRACION DE MERCADEO _955999. |
| 650 | 0 | 7 |
_aPRONOSTICO DE VENTAS _956000. |
| 700 | 1 |
_aWiner, Russell S. _956001. |
|
| 700 | 1 |
_aRomo Muñoz, Jorge Humberto, _etranslator _956002. |
|
| 700 | 1 |
_aBosque Alayón, Ricardo A. del, _eeditor _956003. |
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| 942 |
_2ddc _cBK |
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| 999 |
_c36114 _d36114 |
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