| 000 | 01004nam a2200325 i 4500 | ||
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| 001 | 036029 | ||
| 005 | 20251030133736.0 | ||
| 007 | t| | ||
| 008 | 150107s1995 mx##################spa#d | ||
| 020 | _a9684519982 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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_a658.8 _bR559g |
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_aRies, Al _91963, _eautor. _4aut |
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_a<La> Guerra de la Mercadotecnia / _cAl Ries; Jack Trout; María Teresa Saldivar, traductor. |
| 264 | 1 |
_aMéxico : _bMcGraw - Hill, _c1995. |
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| 300 |
_axii, 213 páginas : _bilustraciones. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Indice. | ||
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_aMERCADEO _950350. |
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_aADMINISTRACION DE MERCADEO _950351. |
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_aESTUDIO DE MERCADEO _950352. |
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_aCOMPETENCIA ECONOMICA _950353. |
| 700 | 1 |
_aTrout, Jack _947338. |
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| 700 | 1 |
_aSaldivar, María Teresa, _etranslator _950354. |
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