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| 005 | 20251030133630.0 | ||
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| 008 | 150107s2010 mx##################spa#d | ||
| 020 | _a9786074426304 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 043 | _amx | ||
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_a659.1 _bC648p |
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_aClow. kenneth E. _912921, _eautor. _4aut |
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| 245 | 1 | 0 | _aPublicidad, Promoción y Comunicación Integral en Marketing Clow. kenneth E. |
| 246 | 2 | _aIntegrated Advertising, Promotion and Marketing Comunications | |
| 250 | _a4. | ||
| 264 | 1 |
_aMexico : _bPearson Educación, _c2010. |
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| 300 |
_axvii, 454 paginas : _bilustraciones; graficas; |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Indice. | ||
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_aPUBLICIDAD _98841. |
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_aPROMOCION DE VENTAS _911275. |
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_aCOMUNICACION EN MERCADEO _912922. |
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_aBaack, Donald _912923. |
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| 700 | 1 |
_aCarril Villarreal, María del Pilar, _etranslator _912924. |
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| 700 | 1 |
_aDomínguez Chávez, Guillermo, _eeditor _912925. |
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| 767 | 0 | 8 | _aIntegrated Advertising, Promotion and Marketing Comunications |
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