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| 005 | 20251030133513.0 | ||
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| 008 | 150107s2008 mx##################spa#d | ||
| 020 | _a9789701066683 | ||
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_aCO-ViULL _erda _bspa |
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| 043 | _amx | ||
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_a659.1 _bA681p |
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_aArens, William F. _9135938, _eautor. _4aut |
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_aPublicidad / _cWilliam F. Arens; Michael F. Weigold; Christian Arens; Claudia Cabrera. traductor. |
| 250 | _a11. | ||
| 264 | 1 |
_aMéxico : _bMcGraw Hill, _c2008. |
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| 300 |
_axxvii, 714 paginas : _bilustraciones; a Color; |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
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_aPUBLICIDAD _9135939. |
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_aDISEÑO GRAFICO _93630. |
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_aMERCADEO _9135940. |
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_aPLANIFICACION DE MERCADEO _9135941. |
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_aPUBLICIDAD - CLASIFICACION _9135942. |
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_aWeigold, Michael F. _9135943. |
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| 700 | 1 |
_aArens, Christian _9135944. |
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| 700 | 1 |
_aCabrera, Claudia, _etranslator _9135945. |
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| 767 | 0 | 8 | _aContemporary Advertising |
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