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| 040 |
_aCO-ViULL _erda _bspa |
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| 043 | _amx | ||
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_a658.8 _bZ237m1 |
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_aZeithaml, Valarie A. _958253, _eautor. _4aut |
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_aMarketing de Servicios / _cValarie A. Zeithaml; Mary Jo. Bitner; Dwayne D. Gremier; Jorge Alberto Velázquez Arellano. traductor. |
| 250 | _a5. | ||
| 264 | 1 |
_aMéxico : _bMcGraw-Hill, _c2009. |
|
| 300 |
_axxiv, 709 páginas : _bilustraciones; tbs; cuads. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Indice. | ||
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_aMARKETING _958254. |
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_aPOLITICA DE PRECIOS _958255. |
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_aSERVICIO AL CLIENTE _958256. |
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_aCAMPAÑAS PUBLICITARIAS _958257. |
| 650 | 0 | 7 |
_aTECNICAS DE VENTAS _958258. |
| 700 | 1 |
_aBitner, Mary Jo _958259. |
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| 700 | 1 |
_aGremier, Dwayne D. _958260. |
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| 700 | 1 |
_aVelázquez Arellano, Jorge Alberto, _etranslator _958261. |
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