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| 005 | 20251030133204.0 | ||
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| 008 | 150107s2009 mx##################spa#d | ||
| 020 | _a9789701072530 | ||
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_aCO-ViULL _erda _bspa |
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_a658.85 _bV924n |
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_aVollmer, Christopher _954559, _eautor. _4aut |
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_a<La> Nueva Era del Marketing / _cChristopher Vollmer; Geoffrey Precourt; Yolanda Espinosa Cervantes, traductor. |
| 264 | 1 |
_aMéxico : _bMcGrw-Hill, _c2009. |
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| 300 |
_a215 páginas : _bilustraciones; graf. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía e Indice. | ||
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_aMERCADEO _954560. |
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_aMERCADEO INDUSTRIAL _954561. |
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_aCONSUMIDOR _954562. |
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_aATENCION AL CLIENTE _954563. |
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_aPUBLICIDAD COMERCIAL _954564. |
| 700 | 1 |
_aPrecourt, Geoffrey _954565. |
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| 700 | 1 |
_aEspinosa Cervantes, Yolanda, _etranslator _954566. |
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