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| 005 | 20251030132624.0 | ||
| 007 | t| | ||
| 008 | 150107s2004 sp##################spa#d | ||
| 020 | _a8448141873 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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_a658.8 _bM621s |
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_aMichaelson, Gerald A. _958707, _eautor. _4aut |
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| 245 | 1 | 0 |
_aSun Tzu: Estrategias de Marketing / _cGerald A. Michaelson; Steven W. Michaelson; Carlos Ossés Terrón, traductor. |
| 264 | 1 |
_aMadrid : _bMcGraw-Hill, _c2004. |
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| 300 |
_axv, 193 páginas : _bilustraciones; cuads. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye Bibliografía e Indice. | ||
| 650 | 0 | 7 |
_aADMINISTRACION DE MERCADEO _958708. |
| 650 | 0 | 7 |
_aADMINISTRACION DE VENTAS _958709. |
| 650 | 0 | 7 |
_aVENDEDORES Y ARTE DE VENDER _958710. |
| 650 | 0 | 7 |
_aSERVICIO AL CLIENTE _958711. |
| 700 | 1 |
_aMichaelson, Steven W. _958712. |
|
| 700 | 1 |
_aOssés Terrón, Carlos, _etranslator _958713. |
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| 942 |
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