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_a658.83 _bL69m |
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_aLovelock, Christopher _915726, _eautor. _4aut |
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| 245 | 1 | 0 |
_aMarketing de Servicios : _bPersonal, Tecnología y Estrategia / _cChristopher Lovelock; Jochen Wirtz; Leticia Esther Pineda Ayala. translator; Pablo Miguel Guerrero Rosas. edition. |
| 246 | 2 | _aService Marketing | |
| 250 | _a6. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2009. |
|
| 300 |
_axxii, 647 paginas : _bilustraciones; tablas; graficas.; |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Glosario e Indices. | ||
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_aSERVICIO AL CLIENTE _91093. |
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_aMERCADO DE SERVICIO _911355. |
| 650 | 0 | 7 |
_aMERCADOTECNIA _99476. |
| 650 | 0 | 7 |
_aESTRATEGIA DE MERCADEO _911662. |
| 700 | 1 |
_aWirtz, Jochen _915727. |
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| 700 | 1 |
_aPineda Ayala, Leticia Esther, _etranslator _940006. |
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| 700 | 1 |
_aGuerrero Rosas, Pablo Miguel, _eeditor _955902. |
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