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_aCO-ViULL _erda _bspa |
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| 043 | _amx | ||
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_a658.800285 _bA365d |
| 100 | 1 |
_aAldrich, Douglas F. _915698, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aDominio del Mercado Digital: Estrategias para la Competitividad en la Nueva Economía / _cDouglas F. Aldrich; Enrique Cruz Mercado González, traductor. |
| 246 | 2 | _aMastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy | |
| 264 | 1 |
_aMéxico : _bOxford University Press, _c2001. |
|
| 300 |
_axvii, 367 paginas : _bilustraciones; tablas; graficas; |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía e Indice. | ||
| 650 | 0 | 7 |
_aCOMERCIO ELECTRONICO _911208. |
| 650 | 0 | 7 |
_aDERECHOS DE AUTOR _915699. |
| 650 | 0 | 7 |
_aMERCADEO POR INTERNET _912081. |
| 700 | 1 |
_aMercado González, Enrique Cruz, _etranslator _915700. |
|
| 767 | 0 | 8 | _aMastering the Digital Marketplace: Practical Strategies for Competitiveness in the New Economy |
| 942 |
_2ddc _cBK |
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