| 000 | 01249nam a2200373 i 4500 | ||
|---|---|---|---|
| 001 | 023873 | ||
| 005 | 20251030132218.0 | ||
| 007 | t| | ||
| 008 | 150107s2007 mx##################spa#d | ||
| 020 | _a9702607701 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 041 | 0 | _aspa | |
| 043 | _amx | ||
| 082 | 0 | 4 |
_a658.8 _bK87m2 |
| 100 | 1 |
_aKotler, Philip _913970, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aMarketing / _cPhilip Kotler; Gary Armstrong; Leticia Esther Pineda Ayala, traductor. |
| 250 | _a11. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2007. |
|
| 300 |
_axx, 655., 75 unnumbered hojas páginas : _bilustraciones; cuads. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 504 | _aIncluye Bibliografía, Glosario e Indice. | ||
| 650 | 0 | 7 |
_aMARKETING _9118197. |
| 650 | 0 | 7 |
_aMERCADOS LATINOAMERICANO _9118198. |
| 650 | 0 | 7 |
_aSERVICIO AL CLIENTE _9118199. |
| 650 | 0 | 7 |
_aVENTAS - DIRECCION _9118200. |
| 650 | 0 | 7 |
_aCOMPORTAMIENTO DEL CONSUMIDOR _9118201. |
| 700 | 1 |
_aArmstrong, Gary _913969. |
|
| 700 | 1 |
_aPineda Ayala, Leticia Esther, _etranslator _940006. |
|
| 700 | 1 |
_aGuerrero Rosas, Pablo Miguel, _eeditor _955902. |
|
| 767 | 0 | 8 | _aPrinciples of Marketing |
| 942 |
_2ddc _cBK |
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| 999 |
_c22476 _d22476 |
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