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| 001 | 023856 | ||
| 005 | 20251030132215.0 | ||
| 007 | t| | ||
| 008 | 150107s2005 mx##################spa#d | ||
| 020 | _a9701046803 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 041 | 0 | _aspa | |
| 043 | _amx | ||
| 082 | 0 | 4 |
_a659.1 _bB427p |
| 100 | 1 |
_aBelch, George E. _9118168, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aPublicidad y Promoción: Perspectiva de la Comunicación de Marketing Integral / _cGeorge E. Belch ... [and others]. |
| 250 | _a6. | ||
| 264 | 1 |
_aMexico : _bMcGrawHill, _c2005. |
|
| 300 |
_axxvi, 849 :35 páginas : _bilustraciones; graf. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye bibliografía, glosario e índice. | ||
| 650 | 0 | 7 |
_aPUBLICIDAD _9118169. |
| 650 | 0 | 7 |
_aPROMOCION DE VENTAS _9118170. |
| 650 | 0 | 7 |
_aCOMUNICACION EN MERCADEO _9118171. |
| 700 | 1 |
_aBelch, Michael A. _9118172. |
|
| 700 | 1 |
_aBlanco y Correa Magallanes, Jorge Luis, _etranslator _953162. |
|
| 700 | 1 |
_aTreviño Rosales, Magda Elizabeth, _etranslator _950240. |
|
| 700 | 1 |
_aZuñiga Gutiérrez, Edmundo Carlos, _eeditor _956637. |
|
| 767 | 0 | 8 | _aAdvertising and Promotion. An Integrated Marketing Comunications Perspective |
| 942 |
_2ddc _cBK |
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| 999 |
_c22459 _d22459 |
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