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_a658.8 _bZ237m |
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_aZeithaml, Valarie A. _958253, _eautor. _4aut |
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_aMarketing de Servicios: Un Enfoque de Integración del Cliente a la Empresa / _cValarie A. Zeithaml; Mary Jo Bitner; María Isabel Perez de Lara Choy. |
| 250 | _a2. | ||
| 264 | 1 |
_aMéxico : _bMcGraw-Hill, _c2002. |
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_axxxii, 747 páginas : _bilustraciones; tbs; cuads. |
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| 504 | _aIncluye Indice. | ||
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_aMARKETING _999750. |
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_aPOLITICA DE PRECIOS _999751. |
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_aSERVICIO AL CLIENTE _999752. |
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_aCAMPAÑAS PUBLICITARIAS _958257. |
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_aTECNICAS DE VENTAS _999753. |
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_aBitner, Mary Jo _958259. |
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_aPerez de Lara Choy, María Isabel _999754. |
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| 767 | 0 | 8 | _aServices Marketing: Integrating Customer Focus Across the Firm |
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