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_aInvestigación de Mercados / _cDavid A. Aaker; V, Kumar; George S Day; Fernando Roberto Pérez Vázquez. |
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_aMéxico : _bLimusa Wiley, _c2003. |
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_aCOMPORTAMIENTO DEL CONSUMIDOR _956504. |
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_aKumar, V. _956505. |
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_aDay, George S. _956506. |
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