| 000 | 00993nam a2200325 i 4500 | ||
|---|---|---|---|
| 001 | 011569 | ||
| 005 | 20251030130559.0 | ||
| 007 | t| | ||
| 008 | 150107s2001 mx##################spa#d | ||
| 020 | _a9702601010 | ||
| 040 |
_aCO-ViULL _erda _bspa |
||
| 041 | 0 | _aspa | |
| 043 | _amx | ||
| 082 | 0 | 4 |
_a658.8 _bK87m |
| 100 | 1 |
_aKotler, Philip _913970, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aMarketing / _cPhilip Kotler; Gary Armstrong. |
| 250 | _a8. | ||
| 264 | 1 |
_aMéxico : _bPearson Educación, _c2001. |
|
| 300 |
_axviii, 735 páginas : _bilustraciones. |
||
| 336 |
_atexto _btxt _2rdacontent |
||
| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
||
| 500 | _aIncluye: Disco compacto ubicado en la colección de multimedia DC/ 658.8 / K87m. | ||
| 650 | 0 | 7 |
_aMARKETING _953406. |
| 650 | 0 | 7 |
_aMERCADOS LATINOAMERICANO _953407. |
| 650 | 0 | 7 |
_aSERVICIO AL CLIENTE _953408. |
| 650 | 0 | 7 |
_aVENTAS - DIRECCION _953409. |
| 700 | 1 |
_aArmstrong, Gary _913969. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c11472 _d11472 |
||