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| 001 | 011346 | ||
| 005 | 20251030130530.0 | ||
| 007 | t| | ||
| 008 | 150107s1997 ck##################spa#d | ||
| 020 | _a9586007502 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 043 | _ack | ||
| 082 | 0 | 4 |
_a658.8342 _bH393c |
| 100 | 1 |
_aHawkins, Del I. _957633, _eautor. _4aut |
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| 245 | 1 | 0 |
_aComportamiento del Consumidor : Repercusiones en la Estrategia de Marketing / _cDel I.; Hawkins; Roger J. Best; Kenneth A. Coney. |
| 264 | 1 |
_aSantafé de Bogotá : _bMcGraw-Hill, _c1997. |
|
| 300 |
_axvi, 683 páginas : _bilustraciones. |
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| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
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| 338 |
_avolumen _bnc _2rdacarrier |
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_aCOMPORTAMIENTO DEL CONSUMIDOR _957634. |
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_aMERCADEO _957635. |
| 650 | 0 | 7 |
_aCONSUMIDOR _957636. |
| 650 | 0 | 7 |
_aMARKETING _957637. |
| 700 | 1 |
_aBest, Roger J. _957638. |
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| 700 | 1 |
_aConey, Kenneth A. _957639. |
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| 942 |
_2ddc _cBK |
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_c11258 _d11258 |
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