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| 020 | _a9701026764 | ||
| 040 |
_aCO-ViULL _erda _bspa |
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| 041 | 0 | _aspa | |
| 043 | _amx | ||
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_a658.83 _bS792f |
| 100 | 1 |
_aStanton, William J. _951781, _eautor. _4aut |
|
| 245 | 1 | 0 |
_aFundamentos de Marketing / _cWilliam J. Stanton; Michael Etzel; Bruce L. Walker; Celia Ascencio Lara. traductor. |
| 246 | 2 | _aFundamentals of Marketing | |
| 250 | _a11. | ||
| 264 | 1 |
_aMéxico : _bMc Graw- Hill, _c2000. |
|
| 300 |
_axxi, 707 páginas : _bilustraciones; a color. |
||
| 336 |
_atexto _btxt _2rdacontent |
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| 337 |
_asin mediación _bn _2rdamedia |
||
| 338 |
_avolumen _bnc _2rdacarrier |
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| 504 | _aIncluye Bibliografía e Indice. | ||
| 650 | 0 | 7 |
_aMERCADEO - ENSEÑANZA _913954. |
| 650 | 0 | 7 |
_aANALISIS DE MERCADEO _911408. |
| 650 | 0 | 7 |
_aMERCADEO _9961. |
| 650 | 0 | 7 |
_aINVESTIGACION DE MERCADOS _94572. |
| 650 | 0 | 7 |
_aADMINISTRACION DE VENTAS _912085. |
| 650 | 0 | 7 |
_aADMINISTRACION DE MERCADOS _99565. |
| 650 | 0 | 7 |
_aPRODUCTOS _94573. |
| 650 | 0 | 7 |
_aPRECIOS _94574. |
| 700 | 1 |
_aEtzel, Michael J. _951790. |
|
| 700 | 1 |
_aWalker, Bruce J. _951791. |
|
| 700 | 1 |
_aAscencio Lara, Celia, _etranslator _913955. |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c11255 _d11255 |
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