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ACUICULTURA LIC. EN PRODUCCION AGROPECUARIA INGENIERÍA ELECTRÓNICA Lic. Edu física

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La Comunicación en la Mercadotecnia: Curso Práctico de Mercadotecnia / Kenneth L. Rowe; Eugene Dorr. by

Rowe, Kenneth L [autor.]
Dorr, Eugene

Edition: 2.

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : McGraw- Hill, 1988

Availability: Items available for loan: SEDE URBANA (1)Call number: 380.1 R878 .

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Fundamentos de Marketing / William J. Stanton; Michael Etzel; Bruce L. Walker; Celia Ascencio Lara. traductor. by

Stanton, William J [autor.]
Etzel, Michael J
Walker, Bruce J
Ascencio Lara, Celia [translator]

Edition: 11.

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Mc Graw- Hill, 2000

Other title:

Fundamentals of Marketing

Availability: Items available for loan: BIBLIOTECA CENTRAL (2)Call number: 658.83 S792f , ... SEDE URBANA (3)Call number: 658.83 S792f , ...

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Investigación de Mercados: Un Enfoque Práctico / Naresh K Malhota Parres Cárdenas de Verania. by

Malhota, Naresh K [autor.]
Parres Cárdenas de Verania

Edition: 2.

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Prentice-Hall Hispanoamericana, 1997

Other title:

Marketing Research: An Applied Orientation

Availability: Items available for loan: SEDE URBANA (3)Call number: 658.83 M249i , ...

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Marketing: Personas Reales, Decisiones Reales / Michael R Salomòn; Eleonora W Stuart; Ricardo Hoyos Ballesteros. by

Salomòn, Michael R [autor.]
Stuart, Eleonora W
Hoyos Ballesteros, Ricardo

Edition: 2.

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : Person Educacion, 2001

Other title:

Marketing real people, real choices

Availability: Items available for loan: SEDE URBANA (2)Call number: 658.8 S172m , ...

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Mercadotecnia / Gary Armstrong; Philip Kotler. by

Armstrong, Gary [autor.]
Kotler, Philip

Edition: 6.

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : Prentice Hall, 1996

Other title:

Principles of Marketing

Availability: Items available for loan: BIBLIOTECA CENTRAL (1)Call number: 658.8 A735m . SEDE URBANA (3)Call number: 658.8 A735m , ...

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En Busca de la Excelencia / Thomas J. Peters; Robert H. Waterman Jr. by

Peters, Thomas J [autor.]
Waterman Jr, Robert H

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : circulo de lectores, 1985

Other title:

In search of excellence

Availability: Items available for loan: SEDE URBANA (2)Call number: 658.4092 P483e , ...

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Marketing: Un Enfoque Global / E. Jerome McCarthy; William D. Perreault; Rosa Maria Rosas Sanchez. by

McCarthy, E. Jerome [autor.]
Perreault, William D
Rosas Sanchez, Rosa Maria

Edition: 13.

Material type:

Text; Literary form:

Language: Spanish Publisher: México : McGraw-Hill, 2001

Availability: Items available for loan: BIBLIOTECA CENTRAL (1)Call number: 658.8 M511m1. SEDE URBANA (1)Call number: 658.8 M511m1 .

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Administración de Servicios : Estrategias de Marketing, Operaciones y Recursos Humanos / Christopher H. Lovelock; Miguel Ángel Sánchez Carrión, traductor. by

Lovelock, Christopher H [autor.]
Sánchez Carrión, Miguel Ángel [translator]

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Pearson, 2004

Other title:

Services Marketing

Availability: Items available for loan: SEDE URBANA (2)Call number: 658.8 A238 , ...

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El Plan de Marketing: Guía de Referencia / Marian Burk Wood; Miguel Ángel Gómez Borja, traductor. by

Burk Wood, Marian [autor.]
Gómez Borja, Miguel Ángel [translator]

Material type:

Text; Literary form:

Language: Spanish Publisher: Madrid : Pearson Educación, 2004

Other title:

The Marketing Plan: A Handbook

Availability: Items available for loan: BIBLIOTECA CENTRAL (1)Call number: 658.8 B959p . SEDE URBANA (1)Call number: 658.8 B959p .

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10.

La Calidad del Servicio / Jacques Horovitz. by

Horovitz, Jacques [autor.]

Material type:

Text; Literary form:

Language: Spanish Publisher: Santafé de Bogotá : McGraw-Hill, 1994

Other title:

La Qualite De Service

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.812 H811c.

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11.

La Infantería del Marketing: Cómo Asegurar el Posicionamiento en el Mercado / Gonzalo Zuluaga Uribe. by

Zuluaga Uribe, Gonzalo [autor.]

Material type:

Text; Literary form:

Language: SPA Publisher: Bogotá : Alfaomega, 2004

Availability: Items available for loan: BIBLIOTECA CENTRAL (1)Call number: 658.812 Z984i . SEDE URBANA (2)Call number: 658.812 Z984i , ...

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12.

El Servicio en Acción: La Unica Forma de Ganar todos / Jorge Eliecer Prieto Herrera. by

Prieto Herrera, Jorge Eliecer [autor.]

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : Ecoe Ediciones, 2005

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.8 P948s .

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14.

Gestión Estratégica del Marketing: Establecimiento de Objetivos.

Material type:

Text; Literary form:

Language: Spanish Publisher: Madrid : Ediciones Díaz de Santo, S.A, 1989

Other title:

Marketing Publishing Center

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.8 G393 .

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15.

Mercadotecnia / Richard L. Sandhusen; María Elena Rosas Sánchez, traductor. by

Sandhusen, Richard L [autor.]
Rosas Sánchez, María Elena [translator]

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Compañía Editorial Continental, 2002

Other title:

Marketing

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.8 S217m .

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16.

El Poder de la Marca: El Especialista más Importante de Estados Unidos Comparte sus Secretos para Impulsar su Marca al Estrellato de la Mercadotecnia Mundial / Frank Delano; Denise Long Escalera, traductor. by

Delano, Frank [autor.]
Long Escalera, Denise [translator]

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Compañía Editorial Continental, 2002

Other title:

The Omnipowerful Brand. América I Brand Specialist Shares His Secrets for Catapulting Your brand to Marketing Stardom

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.827 D237p .

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17.

La Ventaja del Conocimiento: 14 Visionarios Definen el Exito de Mercadeo en la Nueva Economía / Rudy Ruggles; Dan Holtshouse; María Elena translator Rosas Sánchez. by

Ruggles, Rudy [autor.]
Holtshouse, Dan
Rosas Sánchez, María Elena tr

Material type:

Text; Literary form:

Language: Spanish Publisher: México : Compañía Editorial Continental, 2000

Other title:

The Knowledge Advantaje: 14 Visionaries Define Marketplace Sucess in the New Economy

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.4038 R932v .

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18.

Desarrollo de Nuevos Productos y Empresas: Creatividad, Innovación y Marketing: Cómo Generar, Desarrollar e Introducir con Exito Nuevos Productos, Servicios o Empresas / Kirberg Schnarch; Lily Solano Arévalo, edition. by

Schnarch Kirberg, Alejandro [autor.]
Solano Arévalo, Lily [editor]

Edition: 5.

Material type:

Text; Literary form:

Language: Spanish Publisher: Bogotá : McGraw-Hill, 2009

Availability: Items available for loan: SEDE URBANA (7)Call number: 658.575 S357d1 , ...

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19.

Como Mercadear sus Servicios: Guía para Profesionales y Pequeños Empresarios / Anthony O. Putman; Jesús Villamizar Herrera, traductor. by

Putman, Anthony O [autor.]
Villamizar Herrera, Jesús [translator]

Material type:

Text; Literary form:

Language: Spanish Publisher: Santafé de Bogotá : Fondo Editorial Legis, 1991

Other title:

Marketing Your Services

Availability: Items available for loan: SEDE URBANA (1)Call number: 658.809 P988c .

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20.

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Cultura Organizacional y Estilos de Dirección Orientados al Mercado. by

Páramo Morales, Dagoberto [autor.]
Ramírez Plazas, Elías
Rodríguez Ramírez, Alfonso
Gutiérrez M, Adriana [editor]

Edition: 1.

Material type:

Text; Literary form:

Language: Spa Publisher: Bogotá : Ecoe Ediciones, 2009

Availability: Items available for loan: SEDE URBANA (3)Call number: 658.403 P221c , ...

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