in five and a half steps Johnson, Michael creator text enk 2023 1ª edición. monographic eng spa

print

320 páginas : ilustraciones, 25 centimetros. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. Michael Johnson. Obra de referencia sobre identidad de marca y diseño gráfico, basada en la experiencia profesional del autor. Incluye ejemplos visuales y análisis de casos. Marcas de fábrica Identidad corporativa Diseño gráfico Publicidad Comunicación visual 658.827 J66b 9780500518960 CO-ViULL 230101 20260723142000.0