01769nam a2200313 4500 20260723142000.0 a|||||r|||| 00| 0 230101s2023 enk||||| |||| 00| 0 eng d 9780500518960 CO-ViULL spa 23 658.827 J66b Johnson, Michael 165265 Branding : in five and a half steps / Michael Johnson. 1ª edición. reimpresión New York : Thames & Hudson, 2023. 320 páginas : ilustraciones, 25 centimetros. rdacontent texto txt rdamedia sin mediación n rdacarrier volumen nc Obra de referencia sobre identidad de marca y diseño gráfico, basada en la experiencia profesional del autor. Incluye ejemplos visuales y análisis de casos. In Branding, Johnson strips everyday brands down to their basic components, with case studies that enable us to understand why we select one product or service over another and allow us to comprehend how seemingly subtle influences can affect key life decisions. The first part of the book shows how the birth of a brand begins not with finding a solution but rather with identifying the correct question―the missing gap in the market―to which an answer is needed. Johnson proceeds to unveil hidden elements involved in creating a successful brand―from the strapline that gives the brand a narrative and a purpose to clever uses of typography that unite design and language. Marcas de fábrica 3629 Identidad corporativa 165266 Diseño gráfico 3630 Publicidad Comunicación visual 158284 ddc BK 48630 48630 0 0 ddc 0 0 0 003 003 GEN 2026-04-28 Librería Temis Compra 374000.00 0 658.827 J66b 088970 2026-07-23 14:20:50 Ej.:1 2026-07-23 MER BK 0 0 ddc 0 0 0 003 003 GEN 2026-04-28 Librería Temis Compra 374000.00 0 658.827 J66b 088971 2026-07-23 14:20:00 Ej.:2 2026-07-23 MER BK