moving from traditional to digital Kotler, Philip creator Kartajaya, Hermawan Setiawan, Iwan text nyu 2016 1ª edición. monographic spa

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184 páginas ; 24 centímetros. Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 1. The rise of marketing 4.0 -- 2. Marketing in the digital economy -- 3. Connecting with customers in the digital age -- 4. From awareness to advocacy. Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. Obra sobre la transición del marketing tradicional al digital, con enfoque estratégico y práctico para entornos empresariales contemporáneos. Mercadotecnia Mercadotecnia digital Comportamiento del consumidor Relaciones con los clientes Estrategia empresarial 658.8 K87m 9781119341208 CO-ViULL 230101 20260723112154.0