02256nam a2200349 4500 20260723112154.0 a|||||r|||| 00| 0 230101s2016 nyu||||| |||| 00| 0 spa d 9781119341208 CO-ViULL spa 23 658.8 K87m Kotler, Philip 13970 Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. 1ª edición. United States of America : Wiley, 2017. 184 páginas ; 24 centímetros. rdacontent texto txt rdamedia sin mediación n rdacarrier volumen nc Obra sobre la transición del marketing tradicional al digital, con enfoque estratégico y práctico para entornos empresariales contemporáneos. 1. The rise of marketing 4.0 -- 2. Marketing in the digital economy -- 3. Connecting with customers in the digital age -- 4. From awareness to advocacy. Marketing has changed forever―this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. Mercadotecnia Mercadotecnia digital 165261 Comportamiento del consumidor Relaciones con los clientes Estrategia empresarial Kartajaya, Hermawan 165263 Setiawan, Iwan 165264 ddc BK 48629 48629 0 0 ddc 0 0 0 003 003 GEN 2026-04-28 Librería Temis Compra 258000.00 0 658.8 K87m 088968 2026-07-23 11:22:52 Ej.:1 2026-07-23 MER BK 0 0 ddc 0 0 0 003 003 GEN 2026-04-28 Librería Temis Compra 258000.00 0 658.8 K87m 088969 2026-07-23 11:22:00 Ej.:2 2026-07-23 MER BK