02179nam a2200325   450000500170000000600190001700800410003602000180007704000130009504100080010808200200011610000190013624501090015525000190026426400470028330000390033033600270036933700330039633800280042950001540045750501570061152009050076865000180167365000260169165000340171765000320175165000270178370000240181070000190183420260723112154.0a|||||r|||| 00| 0 230101s2016    nyu||||| |||| 00| 0 spa d  a9781119341208  aCO-ViULL  hspa04223a658.8bK87m1 aKotler, Philip10aMarketing 4.0 :bmoving from traditional to digital /cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan.  a1ª edición. 1aUnited States of America : bWiley,c2017.  a184 páginas ;c24 centímetros.  2rdacontentatextobtxt  2rdamediaasin mediaciónbn  2rdacarrieravolumenbnc  aObra sobre la transición del marketing tradicional al digital, con enfoque estratégico y práctico para entornos empresariales contemporáneos.0 a1. The rise of marketing 4.0 -- 2. Marketing in the digital economy -- 3. Connecting with customers in the digital age -- 4. From awareness to advocacy.  aMarketing has changed forever―this is what comes next
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world's leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today. 0aMercadotecnia 0aMercadotecnia digital 0aComportamiento del consumidor 0aRelaciones con los clientes 0aEstrategia empresarial1 aKartajaya, Hermawan1 aSetiawan, Iwan