TY  - BOOK
AU  - Kingsnorth,Simon
TI  - Digital marketing strategy: an integrated approach to online marketing 
SN  - 9780749484224
U1  - 658.872 23
PY  - 2019///
CY  - New York
PB  - Kogan Page
KW  - Mercadotecnia por internet
KW  - Mercadotecnia digital
KW  - Publicidad en internet
KW  - Redes sociales en mercadotecnia
KW  - Estrategia empresarial
N2  - Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives
ER  -