an integrated approach to online marketing Kingsnorth, Simon creator text 2ª edition. monographic spa

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1 recurso en línea (xv, 454 páginas) : ilustraciones ; 24 cm Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Simon Kingsnorth. Mercadotecnia por internet Mercadotecnia digital Publicidad en internet Redes sociales en mercadotecnia Estrategia empresarial 658.872 K55d 9780749484224 CO-ViULL 260723 20260723111352.0