01565nam a22003017a 4500 20260723111352.0 a|||||r|||| 00| 0 260723b |||||||| |||| 00| 0 spa d 9780749484224 CO-ViULL spa 23 658.872 K55d Kingsnorth, Simon 165259 Digital marketing strategy : an integrated approach to online marketing / Simon Kingsnorth. 2ª edition. New York : Kogan Page, 2019. 1 recurso en línea (xv, 454 páginas) : ilustraciones ; 24 cm rdacontent texto txt rdamedia sin mediación n rdacarrier volumen nc Optimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing. There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Mercadotecnia por internet 165260 Mercadotecnia digital 165261 Publicidad en internet 149335 Redes sociales en mercadotecnia 165262 Estrategia empresarial ddc BK 48628 48628 0 0 ddc 0 0 0 003 003 GEN 2026-04-28 Librería Temis Compra 218000.00 0 658.872 K55d 088967 2026-07-23 11:14:46 Ej.:1 2026-07-23 MER BK