01473nam a22002777a 450000500170000000600190001700800410003602000180007704000130009504100080010808200220011610000220013824500980016025000170025826400350027530000710031033600270038133700330040833800280044152005790046965000310104865000260107965000270110565000360113265000270116820260723111352.0a|||||r|||| 00| 0 260723b        |||||||| |||| 00| 0 spa d  a9780749484224  aCO-ViULL  hspa04223a658.872bK55d1 aKingsnorth, Simon10aDigital marketing strategy :ban integrated approach to online marketing /cSimon Kingsnorth.  a2ª edition. 1aNew York :bKogan Page,c2019.  a1 recurso en línea (xv, 454 páginas) :bilustraciones ;c24 cm  2rdacontentatextobtxt  2rdamediaasin mediaciónbn  2rdacarrieravolumenbnc  aOptimize your digital channels and ensure your marketing strategy aligns with business objectives with this second edition of the bestselling guide to digital marketing—recommended by the Chartered Institute of Marketing.

There is no shortage of digital marketing resources, yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration, and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. 0aMercadotecnia por internet 0aMercadotecnia digital 0aPublicidad en internet 0aRedes sociales en mercadotecnia 0aEstrategia empresarial