TY  - BOOK
AU  - Ahcar,Jaime
AU  - Simpson,Roger
TI  - English for international business
SN  - 9789585453852
U1  - 428 23 ed
PY  - 2019///
CY  - Santiago de Cali
PB  - Pontificia Universidad Javeriana
KW  - Inglés comercial
KW  - Enseñanza superior
KW  - Inglés técnico
KW  - Inglés para negocios
N1  - Incluye índice; Incluye bibliografías: páginas 185-190; The business environment -- The life of an international CEO -- Culture and business --The importance of efficient cross -- cultural communication -- Internationalization theories -- Entry mode strategies -- Free trade agreements -- The case of Argentina´s Lemons -- The oil market and the OPEC -- Financial globalization -- Multinationals and foreign direct investment -- Franchising -- Coca cola: the king of marketing and distribution -- International market selection and segmentation -- The international economic system and the importance of multilateralism -- The international monetary system and the IMF --The banking system -- Financial accounting – Tax havens – Ethics and corporate social responsibility in international business – Electronic commerce: Yahoo and Alibaba – International competitiveness – Non linear text, interpretation of charts and graphs – Answer keys – Vocabulary index –References
N2  - English is the principal language in international affairs and communication. Mastering it is one of the biggest challenges for the present generation of professionals. This book is aimed at those who work in international business and students of economics and management sciences, offering an accessible method for improving their level of technical English. The reader will become familiar with more than 500 related words and expressions. The book presents 24 readings and associated exercises on current and relevant issues related to international business and global developments
ER  -