02550nam a22003257i 4500 20251030135950.0 a|||||r|||| 00| 0 t| 240820s2019 ||||| |||| 00| 0 spa d 9789585453852 CO-ViULL rda spa Inglés 23 ed 428 AH285 Ahcar, Jaime 162798, autor. aut English for international business. Santiago de Cali : Pontificia Universidad Javeriana, 2019. 190 páginas ; 24 x 17 centímetros . texto txt rdacontent sin mediación n rdamedia volumen nc rdacarrier Incluye índice. Incluye bibliografías: páginas 185-190. The business environment -- The life of an international CEO -- Culture and business --The importance of efficient cross -- cultural communication -- Internationalization theories -- Entry mode strategies -- Free trade agreements -- The case of Argentina´s Lemons -- The oil market and the OPEC -- Financial globalization -- Multinationals and foreign direct investment -- Franchising -- Coca cola: the king of marketing and distribution -- International market selection and segmentation -- The international economic system and the importance of multilateralism -- The international monetary system and the IMF --The banking system -- Financial accounting – Tax havens – Ethics and corporate social responsibility in international business – Electronic commerce: Yahoo and Alibaba – International competitiveness – Non linear text, interpretation of charts and graphs – Answer keys – Vocabulary index –References English is the principal language in international affairs and communication. Mastering it is one of the biggest challenges for the present generation of professionals. This book is aimed at those who work in international business and students of economics and management sciences, offering an accessible method for improving their level of technical English. The reader will become familiar with more than 500 related words and expressions. The book presents 24 readings and associated exercises on current and relevant issues related to international business and global developments. Inglés comercial Enseñanza superior 162799. Inglés técnico Enseñanza superior 162800. Inglés para negocios 162801. Simpson, Roger 162802. ddc BK 47935 47935 0 0 ddc 0 0 003 003 GEN 2024-07-05 Bibliotecólogo Compra 36800.00 0000026108 0 428 AH285 087687 2024-08-21 00:00:00 Ej.:1 2024-08-21 LEI BK 0 0 ddc 0 0 003 003 GEN 2024-08-08 Bibliotecólogo Compra 36800.00 0000026381 1 428 AH285 087720 2025-11-19 16:26:56 2025-11-19 Ej.:2 2024-08-30 LEI BK 0 0 ddc 0 0 003 003 GEN 2024-08-08 Bibliotecólogo Compra 36800.00 0000026382 1 428 AH285 087721 2025-11-19 17:55:41 2025-11-19 Ej:3 2024-08-30 LEI BK 0 0 ddc 0 0 003 003 GEN 2024-08-08 Bibliotecólogo Compra 36800.00 0000026380 1 428 AH285 087722 2026-08-04 15:53:37 2026-08-04 Ej.:4 2024-08-30 LEI BK