fourth-stage consumer society in Japan Miura, Atsushi creator autor. aut Lewis, Dana traducción text 2014 monographic spa eng

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349 páginas : : figuras, tables. After the postwar economic miracle and the drift of the Lost Decades, Japan stands at a crossroads. Faced with a shrinking and rapidly aging population and sobered by the wake-up call of the March 11, 2011 earthquake, the Japanese today are seeking new societal models to replace the ones that have carried them so far but are becoming increasingly irrelevant. This book documents the emergence of a new sharing society in Japan, and offers survival strategies for business in a people-centric, post-materialist economy. The four stages of consumer society. -- An overview of consumer society in Japan. -- Second-stage to third-stage consumer society. -- Differences between second- and third-stage consumer society. -- Individualization and sophistication of demand. -- Evolving consumer psychology. Incluye tabla de contenido. Condiciones sociales Economóa del consumo historia Japan Comportamientos del consumidor Japan Aspectos sociales Japan Condiciones económicas 306.0952 M685 9784924971387 CO-ViULL 230613 20251030135913.0 spa