@book{46832,
	author = {BusinessWeek  and Mendoza Carapia, Roberto,},
	title = {Casos de éxito en innovación :},
	publisher = {McGraw-Hill Interamericana Editores,},
	year = {2009.},
	address = {México, D. F. :},
	note = {Incluye referencias bibliográficas.}
}