@book{45851,
	author = {Domínguez Doncel, Alejandro and Muñoz Vera, Gemma},
	title = {Métricas del Marketing /},
	publisher = {Esic Editorial,},
	year = {2010.},
	address = {Madrid :},
	edition = {2a edición /},
	note = {Incluye índice.}
}