@book{43518,
	author = {Rivera Camino, Jaime and López-Rua, Mencía de Garcillán},
	title = {Dirección de Marketing :},
	publisher = {Alfaomega, ESIC,},
	year = {2007.},
	address = {Madrid :},
	edition = {2.},
	note = {Incluye Indice y Bibliografía.}
}