@book{42906,
	author = {Frías Navarro, Rosalba and Montoya Restrepo, Luz Alexandra},
	title = {Cómo Elaborar un Plan de Mercadeo :},
	publisher = {Editorial Pontificia Universidad Javeriana,},
	year = {2016.},
	series = {Manuales, no 6 },
	address = {Bogotá :},
	edition = {21.},
	note = {Incluye Indice y Bibliografia.}
}